FENDER LAUNCHES MADE IN JAPAN HERITAGE SERIES

Fender Music KK has launched the Made in Japan Heritage eries, a new electric guitar and bass line developed under the guidance of Mark Kendrick, one of the Fender Custom Shop’s founding master builders and the company’s current Director of Global Build Standards.

The new instruments – which are available in Japan only, though can be imported through select local dealers – encompass Heritage ‘50s, ‘60s and ‘70s Stratocasters; the Heritage ‘50s Telecaster; the Heritage ‘60s Telecaster Custom; the Heritage ‘60s Telecaster Thinline and the Heritage ‘60s Jazzmaster; as well as Heritage ‘50s and ‘60s Precision Bass and Heritage ‘60s and ‘70s Jazz Bass models.

All instruments feature historically accurate specs, tones and colours, combined with “quality Japanese craftsmanship.” According to Fender, the series “delivers the true essence of Fender instruments with refined body and neck shapes, ideal pickup settings and colours – all referenced from the original US drawing archives and various vintage instruments.”