MUUTO ADMIRATION

Danish furniture manufacturer Muuto produces finely crafted, enduring designs that are both functional and innovative. Although its practices are rooted in traditional Scandinavian techniques, Muuto’s philosophy translates well to our own lifestyle. “Australia’s informal culture is similar to our own; Australians like functionality, honesty and craftsmanship,” said CEO Anders Cleemann on a recent visit here. “Scandinavian designs are understated and subtle, a concept that fits well with the Australian mentality.”

Muuto is available from various suppliers, including Living Edge. “Living Edge really has a passion for our brand,” says Anders. “The company has invested a lot of time and resources in understanding our brand, visiting us in Copenhagen and at international design fairs.” Previously, Anders worked for one of northern Europe’s largest fashion companies. It wasn’t until Muuto founders Kristian Byrge and Peter Bonnen convinced him to join their start-up in 2007 that Anders entered the world of interiors. “I like the time dimension in furniture design,” he says. “Fashion produces new products every season, whereas design is slower. I like the time to do a good job. Muuto doesn’t release a product until it is ready. We make products that have lasting design expression and quality.”

‘Nerd’ stools, from $775 each, and ‘Grain’ pendant lights, $210 each, Living Edge. livingedge.com.au >