MUUTO AD­MI­RA­TION

Australian House & Garden - - Insider -

Dan­ish fur­ni­ture man­u­fac­turer Muuto pro­duces finely crafted, en­dur­ing de­signs that are both func­tional and in­no­va­tive. Although its prac­tices are rooted in tra­di­tional Scan­di­na­vian tech­niques, Muuto’s phi­los­o­phy trans­lates well to our own life­style. “Aus­tralia’s in­for­mal cul­ture is sim­i­lar to our own; Aus­tralians like func­tion­al­ity, hon­esty and crafts­man­ship,” said CEO An­ders Clee­mann on a re­cent visit here. “Scan­di­na­vian de­signs are un­der­stated and sub­tle, a con­cept that fits well with the Aus­tralian men­tal­ity.”

Muuto is avail­able from var­i­ous sup­pli­ers, in­clud­ing Liv­ing Edge. “Liv­ing Edge re­ally has a pas­sion for our brand,” says An­ders. “The com­pany has in­vested a lot of time and re­sources in un­der­stand­ing our brand, vis­it­ing us in Copen­hagen and at in­ter­na­tional de­sign fairs.” Pre­vi­ously, An­ders worked for one of north­ern Europe’s largest fash­ion com­pa­nies. It wasn’t un­til Muuto founders Kris­tian Byrge and Peter Bon­nen con­vinced him to join their start-up in 2007 that An­ders en­tered the world of in­te­ri­ors. “I like the time di­men­sion in fur­ni­ture de­sign,” he says. “Fash­ion pro­duces new prod­ucts ev­ery sea­son, whereas de­sign is slower. I like the time to do a good job. Muuto doesn’t re­lease a prod­uct un­til it is ready. We make prod­ucts that have last­ing de­sign ex­pres­sion and qual­ity.”

‘Nerd’ stools, from $775 each, and ‘Grain’ pen­dant lights, $210 each, Liv­ing Edge. livingedge.com.au >

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