AUSTRALIAN STORY Apaiser

Making a worldwide splash in sustainable luxury bathroomware.

When Belinda Try (pictured above) set out to renovate her own home nearly two decades ago, her plan to build a beautiful bathroom with natural products was thwarted by a gap in the market. Undeterred and inspired, she began to develop sustainable luxury bathware and founded Apaiser. “I wanted to nurture the concept of bathing as an uncomplicated joy,” she says.

Launched in Melbourne in 2000, Apaiser is now an international triumph and has patented its own naturally derived and sustainable apaiserMARBLE material, a reclaimed marble composite. “It delivers superior strength, a luxurious feel and higher performance at a much lower weight than other materials,” Belinda explains.

By 2014, Apaiser had established an office in Singapore, followed by the UK and US in 2015. Today, its products feature in more than 500 luxury hotels and resorts, and countless homes. For 2018, Apaiser will unveil two new in-house ranges and two collaborations, following successful projects with Singapore studio WOHA and London-based designer Kelly Hoppen. Hoppen’s ‘Bijoux’ range has become one of the brand’s most iconic, along with its ‘Zen’ line. “We’ll continue the search for exciting collaborators to ensure Apaiser remains innovative and inspiring.”

With plans in place for new Melbourne and Singapore showrooms and flagship stores in both New York and London, Belinda’s business is booming. “We’re blessed with a passionate team, customisation capabilities and true craftsmanship,” she says. apaiser.com