VF sells up a storm
GoAuto. The Holden Commodore might be serving a death sentence, but there has been plenty of life in its sales through the first third of 2014.
Deliveries kicked up by a surprising 62.3 percent to the end of March, more than 3000 cars in total, even before Holden applied its own incentive with the first in a series of special edition models.
The Commodore has ranked in the top 10 sellers in both March and April, although comparisons look better as the results in the same month of 2013 were below par for the car.
The March total was a whacking 85 percent ahead of the previous year.
On the value-added front, the Vacationer might be history but Holden has switched its emphasis to a Storm package to bring extra value to the VF family. It provides a step up from the SV6 and SS with satnav, unique alloys, front foglamps and predictable badges and embroidery for an extra $500.
“The Commodore is running better than we expected,” says Holden president, Gerry Dorizas.
“The product team has created special editions and we have more actions to come. This is part of the surprises that will come.
“It is not a dead car. We will keep it attractive over the lifetime.”