VF sells up a storm

Australian Muscle Car - - Muscle News -

GoAuto. The Holden Com­modore might be serv­ing a death sen­tence, but there has been plenty of life in its sales through the first third of 2014.

De­liv­er­ies kicked up by a sur­pris­ing 62.3 per­cent to the end of March, more than 3000 cars in to­tal, even be­fore Holden ap­plied its own in­cen­tive with the first in a se­ries of spe­cial edi­tion mod­els.

The Com­modore has ranked in the top 10 sell­ers in both March and April, al­though com­par­isons look bet­ter as the re­sults in the same month of 2013 were be­low par for the car.

The March to­tal was a whack­ing 85 per­cent ahead of the pre­vi­ous year.

On the value-added front, the Va­ca­tioner might be his­tory but Holden has switched its em­pha­sis to a Storm pack­age to bring ex­tra value to the VF fam­ily. It pro­vides a step up from the SV6 and SS with sat­nav, unique al­loys, front foglamps and pre­dictable badges and em­broi­dery for an ex­tra $500.

“The Com­modore is run­ning bet­ter than we ex­pected,” says Holden pres­i­dent, Gerry Dorizas.

“The prod­uct team has cre­ated spe­cial edi­tions and we have more ac­tions to come. This is part of the sur­prises that will come.

“It is not a dead car. We will keep it at­trac­tive over the life­time.”

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