De­sign Mu­seum’s Ria Hawthorn sucks up to Dyson

Australian T3 - - RADAR -

Sir James spent ten whole years de­vel­op­ing his first bag­less vac­uum cleaner, pro­duc­ing thou­sands of pro­to­types be­fore pre­sent­ing his idea to all the ma­jor vac brands. When Dyson’s idea was dis­missed un­equiv­o­cally, which some say was be­cause it would dam­age the man­u­fac­tur­ers’ prof­its from sell­ing bags, he de­cided to pro­duce it him­self.

Dyson’s be­lief in in­no­va­tion, com­bined with his de­ter­mi­na­tion and en­tre­pre­neur­ial spirit have led him to revo­lu­tion­is­ing even more ev­ery­day house­hold ob­jects, turn­ing the com­pany’s at­ten­tion to con­sumer prod­ucts that oth­ers have ig­nored for decades. The de­sign of the hum­ble fan, hand-dryer and wash­ing ma­chine have been trans­formed by Dyson’s ex­act­ing eye and his 1,000-strong team of ded­i­cated en­gi­neers.

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