T3’s Jeff Par­sons sizes up Ap­ple and Sam­sung’s next moves

Australian T3 - - RADAR -

It’s fair to say the last few iPhones have been a tad pre­dictable on the eye. Slightly bumped specs and slightly smaller bezels have been the or­der of the day, with the likes of Touch ID and Siri adding in­no­va­tion in­ter­nally.

Sam­sung, by con­trast, has been Gatling-gun­ning out new blow­ers with all sorts of fea­tures and form fac­tors. De­vice after de­vice ar­rives from South Korea with dif­fer­ent screen sizes, sty­luses, heart-rate mon­i­tors, tin open­ers, you name it.

It’s two vastly dif­fer­ent ap­proaches: one that tells you what you want rather than ask­ing, the other giv­ing you so much choice it can’t main­tain con­sis­tent qual­ity.

But Sammy ‘s scat­ter­gun ap­proach cer­tainly pays off in terms of over­all sales: it’s now the lead­ing global smart­phone sup­plier, shipping 167 mil­lion of its many, many units in the last two quarters com­pared to Ap­ple’s 78.9 mil­lion of its more re­fined roster, ac­cord­ing to IDC re­search from July. Prof­itabil­ity is another mat­ter, of course.

So there’s a big po­ten­tial mar­ket for a larger iPhone, then, just as there was for a smaller iPad, de­spite Ap­ple’s ini­tial pre­var­i­ca­tion. It would seem to make more sense, in fact, than per­sist­ing with the iPhone 5C, which is all but iden­ti­cal to the 5S phys­i­cally and only a tad cheaper.

With Ap­ple’s “im­pe­rial phase”, where it could do no wrong, over, a size-mic shift in di­rec­tion would be sen­si­ble. And if any­one can main­tain qual­ity con­trol over mul­ti­ple sizes, it’s Ap­ple.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.