Icon: Dan For­mosa

Dan For­mosa

Australian T3 - - CONTENTS -

De­sign don be­hind ev­ery­thing from the first IBM PC to the mod­ern New York cab

The er­gonomics doc­tor who puts pur­pose ahead of tech ex­cess We BE­LIEVE TECH de­sign­ers, grand ar­chi­tects OF com­mod­ity that they are, should have their ef­forts com­mem­o­rated. Join­ing T3’ s grow­ing roll of hon­our this month is aes­thetic ace Dr Dan For­mosa, lec­turer, con­sul­tant and founder of Smart De­sign.

Part of the team that de­signed IBM’s very first home com­puter back in 1981, For­mosa hasn’t slowed since. From lean, mean Flip cam­corders to the new, mod­ernised New York yel­low cab, he spe­cialises in for­ward-think­ing, er­gonom­i­cally minded ideas.

The ethos of For­mosa’s firm Smart De­sign is to “im­prove lives, de­sign­ing for pur­pose, not just ap­pear­ance”. So it’s clearly just a bonus that all his work looks pretty good, too…

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