T3’s Matt Hill goes “wrist on” with Ap­ple’s first wear­able

Australian T3 - - RADAR -

The prod­uct for­merly known as iWatch tries hard to bridge the gulf be­tween quirky phone side­kick and the kind of lux­u­ri­ous time­piece that peo­ple as­pire to own.

The canny hires from YSL and Tag Heuer, plus Ike­pod watch de­signer Marc Newson, have paid off, though: this is a very at­trac­tive prod­uct in­deed. The 18-karat-gold Watch Edi­tion, which if whis­pers can be be­lieved will cost thou­sands, is par­tic­u­larly im­pres­sive. Of course, peo­ple spend that kind of dosh on a watch to last, not one to up­grade each year, and in turn Ap­ple reck­ons its time­pieces will last for a decade with firmware up­dates. Hmm.

The in­ter­face is su­per slick, the “dig­i­tal crown” a clever work­around for tiny-screen syn­drome, not just zoom­ing into maps but also flick­ing through colour schemes and travers­ing the menu of cir­cu­lar apps. The sub­tle alerts, shun­ning loud beeps for a light throb, are wel­come, too.

Smart­watches still have to prove them­selves as a tech es­sen­tial, but there’s enough allure here to think they might.

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