Motorola can enjoy the limelight, for now...

Motorola has done a great job on the design of the Moto 360, and aside from the slightly confusing Google UI this is a premium product. Compared to the plethora of sport bands, which offer HR monitors and step counters, the Moto 360 also offers great value for those keen to test out a smartwatch experience in style. However, Apple will be a big upset for Motorola, as the Apple Watch is likely to deliver equal if not better design. That said, given the Android/ Apple OS divide behind this wristy business, it’s unlikely that this choice is bothering much of the population.