TOSHIBA X98 OLED

$TBC, toshiba-tv.com

Toshiba is wading into the ‘premium telly for less’ arena with the X98 OLED, equipped with Amazon Alexa integration, so those of us with an Echo device will be able to control the X98 using voice commands. The X98 OLED is available in 55- and 65-inch sets, and supports HDR10, Dolby Vision and Hybrid Log Gamma (HLG) HDR. Onkyo has been drafted in to co-design the TV’s integrated subwoofer and speakers, while Toshiba has been busy with a new OS called Smart Portal, created to make swapping between content and various inputs simpler and faster. No word on pricing, but Toshiba is more of a budget brand than its rivals, so if it can keep the price down and the features rich, the X98 OLED could be a winner.

T3 SAYS: Alexa integration, a new smart platform and a near full-house of HDR support makes this a tempting package.