THE ALTERNATIVES

peak brightness levels far, far beyond what any OLED TV can achieve, keeping white tones bright, clean and detailed while avoiding bleaching.

It also means black tones are deep and glossy, yet alive with nuance and detail. And it means the Q950TS can do this even when the blacks and the whites are sharing the same screen. Allied to a gratifying lack of reflectiveness from the screen itself, plus excellent off-axis viewing quality, it means the Samsung looks accomplished right from the off.

And in every other aspect of picture-making too, the Q950TS just flat-out impresses. It can provide a remarkably extensive colour palette, so no nuance of shade is too fine to escape it. It serves up skin-tones and textures confidently. It handles motion, both rapid and leisurely, with complete authority.

Step down in quality to some bog-standard Full HD via BBC iPlayer or a 1920x1080 Blu-ray disc and the Samsung is, if anything, even more impressive. There’s not the absolute confidence in evidence as with 4K material, naturally enough – edges can shimmer, slow-panning movement lacks a little certainty, and