OFFSET YOUR TRAVEL

The global lockdown and restricted air travel during the COVID-19 pandemic has resulted in a reduction in the levels of CO2 emissions in the Earth’s atmosphere, with daily emissions 17 per cent below last year’s during the height of the lockdown, according to research published in the journal Nature Climate Change.As we start to travel again, it seems a perfect time to build on these improvements by offsetting your intrastate and interstate travel. Greenfleet is a leading Australian not-for-profit environmental organisation dedicated to protecting the climate by planting native biodiverse forests to offset carbon emissions of individuals and businesses. You can offset your car for 12 months based on size, with a 4WD costing just $97.50. greenfleet.com.au

With social media playing an increasingly important role in getting the recovery message out there, hashtags have become a new powerful marketing tool. Pepper your posts with some of these.

#HolidayHereThisYear Tourism Australia launched this after the bushfires, marking its first foray into marketing Australia to Australians in years.

#EmptyEsky Started in the wake of the fires by friends Erin Boutros, Eleanor Baillieu and Elise Mason, this promotes buying local in bushfire-affected towns and regions.

#LoveNSW Destination NSW’s post-bushfires and pandemic campaign aimed at ‘rebooting 2020’.

#DoItInWA Tourism WA’s campaign pitched at its intrastate travellers.

#WelcomeBackSA This is South Australia welcoming South Australians back to explore their home state.

#BookThemOut This campaign from the South Australian Tourism Commission sprang into action after the Kangaroo Island and Adelaide Hills fires, to encourage visitors to book accommodation.

#BuyFromTheBush Launched in October last year, this campaign encourages shoppers to buy goods from drought-affected regions across the country: so far it has resulted in $5 million worth of sales.