AHEAD of the curve
At Salone del Mobile 2016, Natuzzi Italia displayed a dazzling collection of more than 20 new sofas, beds, tables and chairs and showcased its complete packages of harmonious living solutions for lounge, dining and bedroom areas. Everything revolves around the comfort of upholstered furniture such as sofas and beds, and the warmth of the dining area.
“To interpret the Natuzzi Italia living philosophy, the brand i nvited designers Maurizio Manzoni and Roberto Tapinassi of Studio Memo, Victor Vasilev, Claudio Bellini, Mauro Lipparini, and Bernhardt & Vella to closely work with the stylist Pasquale Natuzzi and the Style Centre in developing many of the new collection pieces presented at the fair in Milan.”
By applying the harmony and warmth of Italian hospitality ity to its furniture range, Natuzzi has achieved global success.ss.
NATUZZI PHILOSOPHY “The trends this year bring together mood, colour and materials,” explains Pasquale Junior Natuzzi. “The driving force behind Natuzzi Italia’s 2017 collection is a harmonious relationship between objects and people. The soul of Natuzzi Italia is where the concept of harmony meets the know-how of craftsmanship. Natuzzi is inspired by its homeland, Apulia, the region in southern Italy that has been hosting the brand for the last 57 years, which is a crossroads of cultures and influences that merged to create a lifestyle that values relaxation and comfort. This forms the essence of the Natuzzi identity, its concepts and products.”
NATUZZI HERITAGE Pasquale Natuzzi, aged just 19, opened his first workshop in the late 50s, making armchairs and sofas for the local market. Free to express the passion and creativity he’d always felt, this was the first chapter of a remarkable story. As the workshop grew into a company, he moved to a larger factory in Santeramo in Colle in Italy’s south, still home to the company today. What began as one store and the pursuit of a vision, has lead to over 1100 points of sale on five continents.
ABOVE, FROM LEFT ‘Long Beach’ modular sofa and tables, ‘Rhombus’ rug, ‘Onda’ lamp. RIGHT, FROM TOP ‘Peony’ tall vase. ‘Clover’ round vase. ‘Pool’ sculpture. ‘Mapa’ glass centrepiece in Silver.
CLOCKWISE FROM TOP LEFT ‘Omega’ marble-top desk. Pi ‘Greco’ chair. ‘Re-vive’ wing back performance recliner. ‘Sonata’ chair. ‘Affresco’ rug. ‘Accademia’ dining table by Bernhardt & Vella. RIGHT, TOP The ‘Svevo’ leather sofa by Studio Memo is one of a 50s-style collection of dining, living and bedroom furniture. RIGHT The spacious and versatile ‘Herman’ is a modular sofa designed by Manzoni and Tapinassi.
PASQUALE JUNIOR NATUZZI Communication Director and Deputy Creative Director for Natuzzi. Here, he presents the latest trends from Milan furniture fair.
CLOCKWISE FROM TOP LEFT ‘Aura’ armchairs. ‘Svevo’ coffee tables. ‘Affresco’ rugs. ‘Kubika’ wall unit with ‘Onda’ lamp. ‘Fenice’ bed and satin bedding. ‘Labirinto’ side tables with ‘Astra’ lamps.
nd, n n ABOVE To ensure ultimate comfort, the ‘Philo’ sofa’s exclusive Soft Touch device lets the user change the position of the backrest and seat at the touch of a button. Natuzzi’s innovative ‘Re-vive’ quilted performance recliner is a revolution in comfort, designed to move with your body.
ABOVE ‘Labirinto’ coffee table by Claudio Bellini. RIGHT ‘Piuma’ leather bed. ‘Sirio’ linen. Fioccheto
‘Baby Alpaca’ throw. Mondrian chest and side table. ‘Aura’ armchair. ‘Astra’ lamps. ‘Rossellini’ rug. ‘Float’ blown glass vases.
Pasquale Natuzzi at the group’s style centre, Santeramo in Colle.