AHEAD of the curve

Belle - - Milan -

At Salone del Mo­bile 2016, Natuzzi Italia dis­played a daz­zling col­lec­tion of more than 20 new so­fas, beds, ta­bles and chairs and show­cased its com­plete pack­ages of har­mo­nious liv­ing so­lu­tions for lounge, din­ing and bed­room ar­eas. Ev­ery­thing re­volves around the com­fort of up­hol­stered fur­ni­ture such as so­fas and beds, and the warmth of the din­ing area.

“To in­ter­pret the Natuzzi Italia liv­ing phi­los­o­phy, the brand i nvited de­sign­ers Mau­r­izio Man­zoni and Roberto Tap­inassi of Stu­dio Memo, Vic­tor Vasilev, Clau­dio Bellini, Mauro Lip­parini, and Bern­hardt & Vella to closely work with the stylist Pasquale Natuzzi and the Style Cen­tre in de­vel­op­ing many of the new col­lec­tion pieces pre­sented at the fair in Mi­lan.”

By ap­ply­ing the har­mony and warmth of Ital­ian hospi­tal­ity ity to its fur­ni­ture range, Natuzzi has achieved global suc­cess.ss.

NATUZZI PHI­LOS­O­PHY “The trends this year bring to­gether mood, colour and ma­te­ri­als,” ex­plains Pasquale Ju­nior Natuzzi. “The driv­ing force be­hind Natuzzi Italia’s 2017 col­lec­tion is a har­mo­nious re­la­tion­ship be­tween ob­jects and peo­ple. The soul of Natuzzi Italia is where the con­cept of har­mony meets the know-how of crafts­man­ship. Natuzzi is in­spired by its home­land, Apu­lia, the re­gion in south­ern Italy that has been host­ing the brand for the last 57 years, which is a cross­roads of cul­tures and in­flu­ences that merged to cre­ate a life­style that val­ues re­lax­ation and com­fort. This forms the essence of the Natuzzi iden­tity, its con­cepts and prod­ucts.”

NATUZZI HER­ITAGE Pasquale Natuzzi, aged just 19, opened his first work­shop in the late 50s, mak­ing arm­chairs and so­fas for the lo­cal mar­ket. Free to ex­press the pas­sion and cre­ativ­ity he’d al­ways felt, this was the first chap­ter of a re­mark­able story. As the work­shop grew into a com­pany, he moved to a larger fac­tory in San­ter­amo in Colle in Italy’s south, still home to the com­pany to­day. What be­gan as one store and the pur­suit of a vi­sion, has lead to over 1100 points of sale on five con­ti­nents.

ABOVE, FROM LEFT ‘Long Beach’ mod­u­lar sofa and ta­bles, ‘Rhom­bus’ rug, ‘Onda’ lamp. RIGHT, FROM TOP ‘Pe­ony’ tall vase. ‘Clover’ round vase. ‘Pool’ sculp­ture. ‘Mapa’ glass cen­tre­piece in Sil­ver.

CLOCK­WISE FROM TOP LEFT ‘Omega’ mar­ble-top desk. Pi ‘Greco’ chair. ‘Re-vive’ wing back per­for­mance re­cliner. ‘Sonata’ chair. ‘Af­fresco’ rug. ‘Ac­cademia’ din­ing ta­ble by Bern­hardt & Vella. RIGHT, TOP The ‘Svevo’ leather sofa by Stu­dio Memo is one of a 50s-style col­lec­tion of din­ing, liv­ing and bed­room fur­ni­ture. RIGHT The spa­cious and ver­sa­tile ‘Her­man’ is a mod­u­lar sofa de­signed by Man­zoni and Tap­inassi.

PASQUALE JU­NIOR NATUZZI Com­mu­ni­ca­tion Di­rec­tor and Deputy Cre­ative Di­rec­tor for Natuzzi. Here, he presents the lat­est trends from Mi­lan fur­ni­ture fair.

CLOCK­WISE FROM TOP LEFT ‘Aura’ arm­chairs. ‘Svevo’ cof­fee ta­bles. ‘Af­fresco’ rugs. ‘Ku­bika’ wall unit with ‘Onda’ lamp. ‘Fenice’ bed and satin bed­ding. ‘Labir­into’ side ta­bles with ‘As­tra’ lamps.

LEFT

nd, n n ABOVE To en­sure ul­ti­mate com­fort, the ‘Philo’ sofa’s exclusive Soft Touch de­vice lets the user change the po­si­tion of the back­rest and seat at the touch of a but­ton. Natuzzi’s in­no­va­tive ‘Re-vive’ quilted per­for­mance re­cliner is a revo­lu­tion in com­fort, de­signed to move with your body.

ABOVE ‘Labir­into’ cof­fee ta­ble by Clau­dio Bellini. RIGHT ‘Pi­uma’ leather bed. ‘Sirio’ linen. Fioc­cheto

‘Baby Al­paca’ throw. Mon­drian chest and side ta­ble. ‘Aura’ arm­chair. ‘As­tra’ lamps. ‘Ros­sellini’ rug. ‘Float’ blown glass vases.

Pasquale Natuzzi at the group’s style cen­tre, San­ter­amo in Colle.

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