BEA INSIGHTS

It’s been a big week for Tourism Australia, with our signature showcase of incentive experiences, Dreamtime 2015, bringing over 90 influential buyers and over 20 media to host city Adelaide to experience the very best of our experiences and products. The Australian industry took every opportunity to leverage Dreamtime 2015, not only through the one-on-one scheduled appointments with buyers during the Business Session day on Monday 7th December, but also by networking effectively throughout the programme. Our research tells us that one of the key factors of our appeal as a business events destination is our people, and Dreamtime 2015 provided the perfect platform for the Australian industry to meet and make personal connections with influential international buyers that will increase business partnerships in the future. Also proving the power of relationships throughout Dreamtime 2015, was Tourism Australia’s positioning for the event, “Adelaide – Welcome to our Home”. We were fortunate to be able to work with so many proud and talented South Australians in bringing this positioning to life through short films and personal appearances at Dreamtime 2015, and it really drove home the message to buyers and media that Adelaide is anchored to its people, and their passion and innovation. It’s a message that can be taken by our entire industry as we all work together to show the world why there really is nothing like Australia for business events.