PCO Update

IT IS fewer than six weeks to the annual PCO Association conference and exhibition, an event at which association president Barry Neame says the key objective is to increase the skills and personal development of the practitioners in the meeting industry sector.

To meet this objective, PCOA program director Peta Moore has designed a program in which a diverse line-up of speakers who will be talking about a wide range of topics.

There will be something for everyone, from GST and tax updates for the industry to what sponsors want and where to find them, social media for events, digital disruption and the events industry, and conference case studies.

Bruce Cotterill, an expert in improving business performance, will be presenting on the Seven Principles of Profit at a keynote session.

Bruce is the creator of the Seven Principles concept and is an expert in improving business performance. He is a regular conference speaker who is based in New Zealand and has delivered keynote presentations to business audiences around the world.

Natasha Doherty, a partner in one of Australia’s most recognised economic advisory practices, will be presenting on The Collaborative Economy.

Natasha has worked on a number of projects at Deloitte Access Economics involving future workforce and skill needs in various industries and will examine the collaborative economy’s value to the business events sector.

“There will be plenty of networking and collaboration opportunities for business owners, members, and sponsors. Everyone is welcome,” says Mr Neame.

The conference is being held from 27 to 29 November at the Brisbane Convention and Exhibition Centre.