PCOA CON­FER­ENCE KICKS OFF

Business Events News - - Front Page -

THE 9th an­nual PCOA Con­fer­ence is in full swing in Bris­bane, with over 400 del­e­gates in at­ten­dance - the largest group on record.

Speak­ing to an au­di­ence at the Bris­bane Con­ven­tion and Ex­hi­bi­tion Cen­tre this morn­ing, PCOA pres­i­dent Barry Neame said it had been a suc­cess­ful year for the as­so­ci­a­tion.

“We have had prob­a­bly the most fan­tas­tic year in terms of ful­fill­ing our ob­jec­tives of pro­vid­ing on­go­ing ed­u­ca­tion and on­go­ing pro­fes­sional de­vel­op­ment for all of our in­dus­try PCOs and our sup­pli­ers,” Neame said.

A to­tal of 18 we­bi­nars were held by the PCOA this year, with Neame re­veal­ing an av­er­age of 70 at­ten­dees per ses­sion.

“This is great en­cour­age­ment for us,” he said, as it in­di­cated PCOA mem­bers were en­gaged in the in­dus­try.

“It shows we are all work­ing to­gether to­wards be­ing more pro­fes­sional and to make sure that our clients have the ex­pe­ri­ence and the pro­fes­sional ap­pli­ca­tion of our work that they de­serve.”

To­day, del­e­gates will head into a se­ries of workshops where they will learn from in­dus­try stal­warts on how best to con­duct busi­ness in the MICE in­dus­try.

Top­ics in­clude ROI on so­cial me­dia for events, how to bet­ter lever­age mem­ber­ship from events, and how to en­gage mil­lenials.

The PCOA con­fer­ence will wrap up to­mor­row.

Pic­tured at the wel­come cer­e­mony is MC War­wick Merry with Barry Neame.

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