CROWN WANTS SLICE OF MICE BOOM
CROWN Towers Perth is determined to take advantage of the WA capital’s growing reputation as an events destination, according to its senior vice president global sales, Kylie Burchmore.
“With Tourism Research Australia telling us that Perth attracted over 54,000 conference and business delegates over the last five years, we saw the opportunity to capitalise on this growth and provide an impressive event space that rivals not only those in Western Australia - but venues across the eastern seaboard as well,” said Burchmore.
She explained that Crown Towers was designed with a clear vision in mind - to become one of Perth’s leading events spaces.
“We have taken the standard to a whole new level and are confident that this new offer will help attract even more business from interstate and international markets to Perth.”
The hotel’s Crown Ballroom is among the largest in Perth, Burchmore said, and was designed to emulate Crown’s famed Palladium Ballroom in Melbourne which is home to events such as The Brownlow and The Logies.
The venue can accommodate gala events for up to 1,500 delegates from large scale international conferences through to local business events.
Combined with the rest of Crown Perth’s integrated resort offerings, Crown Events & Conferences can cater for up to 3,500 delegates at any one time.
The hotel also offers many non traditional events spaces including Crystal Club, a private lounge; Mansions, a gated accom and lux meeting space; The Enclave, a poolside retreat and the Great Lawn, an outdoor spot which overlooks the city.