CROWN WANTS SLICE OF MICE BOOM

Business Events News - - Front Page -

CROWN Tow­ers Perth is de­ter­mined to take ad­van­tage of the WA cap­i­tal’s grow­ing rep­u­ta­tion as an events des­ti­na­tion, ac­cord­ing to its se­nior vice pres­i­dent global sales, Kylie Burch­more.

“With Tourism Re­search Aus­tralia telling us that Perth at­tracted over 54,000 con­fer­ence and busi­ness del­e­gates over the last five years, we saw the op­por­tu­nity to cap­i­talise on this growth and pro­vide an im­pres­sive event space that ri­vals not only those in West­ern Aus­tralia - but venues across the eastern seaboard as well,” said Burch­more.

She ex­plained that Crown Tow­ers was de­signed with a clear vi­sion in mind - to be­come one of Perth’s lead­ing events spa­ces.

“We have taken the stan­dard to a whole new level and are con­fi­dent that this new of­fer will help at­tract even more busi­ness from in­ter­state and in­ter­na­tional mar­kets to Perth.”

The ho­tel’s Crown Ball­room is among the largest in Perth, Burch­more said, and was de­signed to em­u­late Crown’s famed Pal­la­dium Ball­room in Mel­bourne which is home to events such as The Brown­low and The Lo­gies.

The venue can ac­com­mo­date gala events for up to 1,500 del­e­gates from large scale in­ter­na­tional con­fer­ences through to lo­cal busi­ness events.

Com­bined with the rest of Crown Perth’s in­te­grated re­sort of­fer­ings, Crown Events & Con­fer­ences can cater for up to 3,500 del­e­gates at any one time.

The ho­tel also of­fers many non tra­di­tional events spa­ces in­clud­ing Crys­tal Club, a pri­vate lounge; Man­sions, a gated ac­com and lux meet­ing space; The En­clave, a pool­side re­treat and the Great Lawn, an out­door spot which over­looks the city.

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