PORT STEPHENS LAUNCHES BIZ EVENT GUIDES

DESTINATION Port Stephens (DPS) will launch two new business events guides and a brand slogan ‘Unconventional Port Stephens’ at AIME, in a bid to attract more high-yielding corporate visitors to the region.

The Meeting and Incentive Planners Guide and Venue and Suppliers Reference Guide showcase locations that can accommodate up to 500 delegates and year-round experiences such as dolphin watching, sandboarding, parasailing, golf and seafood sunset cruises.

Local suppliers including caterers, AV professionals and event managers are also highlighted.

DPS bdm Rebecca Morley said the new brand slogan aimed to highlight how Port Stephens was “easy on the eye, easy on the budget, easy to get to and easy to work with”.

“We want companies to see that you can successfully mix business with pleasure in Port Stephens,” Morley explained.

A key focus of the push is to zone in on more incentive business from Asian markets like China, India and Taiwan.

“The arrival of 3,000 Chinese Amway incentive delegates to Port Stephens last month showed we have prized scenery and experiences that can draw more of this high-yielding business here, with the region enjoying the economic benefits,” she said.

DPS will also use its two new guides at other business events shows throughout the year and has forwarded them to 500 corporate event planners across Australia, New Zealand and Asia.

Tourism operators in Port Stephens backing the campaign and featuring in the guides include Newcastle Airport, Fly Pelican, Moonshadow TQC Cruises, Sand Dune Adventures, The Anchorage, Imagine Cruises, Quad Bike King, Fighter World, Port Stephens Paddlesports and Port Stephens Beachside Holiday Parks.

Destination Port Stephens will be representing these partners at the AIME event in Melbourne from 20-22 Feb.

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