PER­FECT IN ADE­LAIDE

Business Events News - - News -

SOUTH Aus­tralia wel­comed 3,000 Per­fect China del­e­gates over 10 days last month in the state’s first large scale in­cen­tive tour to date.

Bro­ken into groups of 500, each party spent four days in Ade­laide ex­pe­ri­enc­ing its food, wildlife and life­style.

The del­e­gates added more than $11.2m to the state’s vis­i­tor econ­omy dur­ing their trip.

Ini­tially Per­fect China wanted to send 200 VIP’s to Ade­laide, but had a change of mind af­ter a site in­spec­tion and de­cided to send the en­tire group.

Damien Kitto, ceo of Ade­laide Con­ven­tion Bureau, said there were plans in place to grow the large tour mar­ket af­ter launch­ing the state’s of­fer­ings at Dream­time 2015.

“We are al­ready working with a num­ber of other op­er­a­tors from China and South East Asian coun­tries and look for­ward to mak­ing fur­ther an­nounce­ments in due course,” Kitto re­vealed.

Dur­ing their stay, the del­e­gates had a chance to visit sites in­clud­ing the Art Gallery of SA, the SA Mu­seum, Cle­land Wildlife Park and Ade­laide Botanic Gar­dens, and made cider at Glen Ewin Estate.

Kitto said a key to pro­duc­ing the itin­er­ary was meet­ing cul­tural sen­si­tiv­i­ties, and that it had been a chal­lenge to avoid SA’s most fa­mous pro­duce - its wines - in or­der to avoid con­flict with Per­fect China prod­ucts.

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