PERFECT IN ADELAIDE
SOUTH Australia welcomed 3,000 Perfect China delegates over 10 days last month in the state’s first large scale incentive tour to date.
Broken into groups of 500, each party spent four days in Adelaide experiencing its food, wildlife and lifestyle.
The delegates added more than $11.2m to the state’s visitor economy during their trip.
Initially Perfect China wanted to send 200 VIP’s to Adelaide, but had a change of mind after a site inspection and decided to send the entire group.
Damien Kitto, ceo of Adelaide Convention Bureau, said there were plans in place to grow the large tour market after launching the state’s offerings at Dreamtime 2015.
“We are already working with a number of other operators from China and South East Asian countries and look forward to making further announcements in due course,” Kitto revealed.
During their stay, the delegates had a chance to visit sites including the Art Gallery of SA, the SA Museum, Cleland Wildlife Park and Adelaide Botanic Gardens, and made cider at Glen Ewin Estate.
Kitto said a key to producing the itinerary was meeting cultural sensitivities, and that it had been a challenge to avoid SA’s most famous produce - its wines - in order to avoid conflict with Perfect China products.