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THE Melbourne Con­ven­tion Bureau (MCB) has re­vealed the his­toric Berth No. 5 North Wharf on the banks of the Yarra River will be the venue for Nov’s C2 Melbourne con­fer­ence.

It marks the first time the North Wharf precinct has been used as a pop-up busi­ness events space, and will in­volve the ne­glected car park area be­ing trans­formed into a set­ting de­signed to re­sem­ble an out­door sum­mer fes­ti­val.

MCB ceo Karen Bolinger said she was pleased Melbourne was able to add a new kind of con­fer­ence to its events arse­nal.

“This is the event that was miss­ing from Melbourne’s event cal­en­dar,” Bolinger said.

“It is un­like any tech, in­no­va­tion, busi­ness, cul­tural or cre­ative arts event pre­vi­ously seen in Aus­tralia.”

Bolinger said host­ing C2 would take Vic­to­ria’s events cal­en­dar into the next gen­er­a­tion by hold­ing a gath­er­ing that did not re­sem­ble a clas­sic busi­ness func­tion.

C2 Melbourne will in­vite lead­ers from across more than 20 in­dus­tries to dis­cuss an ar­ray of dif­fer­ent top­ics un­der the theme ‘ Ecosys­tems’.

The theme will fo­cus on as­pects of tech­nol­ogy, art and de­sign, mar­ket­ing and me­dia, im­pact and lead­er­ship.

At a launch func­tion, event or­gan­is­ers un­veiled sev­eral of C2 Melbourne’s speak­ers in­clud­ing Cirque du Soleil’s pres­i­dent & ceo Daniel La­marre, start-up firm Space­ship’s pres­i­dent & ceo Paul Ben­netts, and fi­nan­cial ser­vice com­pany EY’s global vice chair, mar­kets, and chair of global ac­counts com­mit­tee Uschi Schreiber.

C2 was founded by Cirque du Soleil and Sid Lee in 2011, with Melbourne lur­ing the event away from Mon­treal for the first time in its six-year his­tory.

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