MORETON HIRE INT’L EXPANSION

MORETON Hire has announced it will expand its international offering into the Northern Hemisphere by opening a European hub.

Managing director Peter Morahan said the opening of a Europe branch cemented the company’s place in the industry and reflected its confidence in Australian and global business event markets.

“The Europe presence is an exciting journey for the team and a major step in Moreton Hire’s growth plans,” he said.

“We are dedicated to pursuing excellence in business events, and showing international markets the high caliber in which Australia delivers business and major events.”

Moreton Hire’s focus in Europe will be supporting international businesses to exhibit and host business events in the Australian market, and for Australian brands to enter the European exhibition circuit.

Europe sales manager Felicity Holusa said the company recognised a need to offer clients the opportunity to expand into the Northern Hemisphere, a key driver in its decision to create the new base.

“Since the re-opening of the ICC Sydney, Australia has been a growing hub for business events,” she said.

Holusa said the company looked forward to further expanding its horizons with international brands.

The move follows Moreton Hire’s 2014 launch into Asia with a presence in Singapore.