BE Insights

ONE of Tourism Australia’s key activities is our Business Events Australia distribution program. Through a range of activities including trade show attendance, it provides Australian industry with the opportunity to connect and do business with qualified international business events planners. The program also delivers tangible business outcomes for industry and Dreamtime, our signature incentive showcase, is a perfect example of this. In 2015, Dreamtime delivered more than 115 leads for Australia and 100 per cent event satisfaction from Australian industry. Furthermore, 95 per cent of the international incentive planners who attended, indicated they were more likely to send travellers to Australia as a result. From 3 to 6 December 2017, Tourism Australia will once again host Dreamtime. Held in Brisbane and delivered in partnership with the Brisbane Convention Bureau, the showcase will provide Australian industry with the opportunity to meet with around 100 qualified incentive planners and media from 10 international markets. The Dreamtime program consists of prescheduled appointments as well as networking functions, and importantly, it’s the ideal setting to secure business leads for Australia.

REGISTRATIONS for Dreamtime 2017 are open until Friday 25 August 2017. I encourage you to join us to show the world why there’s nothing like Australia for business events.