LUFTHANSA’S AIRBORNE EVENTS

LUFTHANSA is spreading its wings into the conference sector, holding on-board events at 30,000 feet.

The airline’s FlyingLab concept has been introduced as a pilot project, with several sessions already held in conjunction with major US tech gatherings.

Designed to operate on commercial flights with large numbers of delegates on board, the concept provides a preconference program ahead of the main event.

Though currently a trial service, Lufthansa is considering expanding the product into a standalone commercial offering, an airline spokesperson told

Business Events News, allowing meeting planners to offer in-sky sessions on a regular basis.

Next month, Lufthansa will operate a FlyingLab event alongside the dmexo digital business conference in Cologne.

As part of the program, attendees will have the chance to network in the boarding area before a flight from New York City to Frankfurt.

Once in the air, they will listen to five speakers who will give 15-minute presentations in an exclusive pre-conference session, 30,000 feet above the Atlantic Ocean.

There will also be room for further networking in the air.

The concept allows presentations to be watched on board by accessing a special wi-fi network which streams the speaker and their slides.

The system also allows viewers to ask questions.

Lufthansa said the concept was a perfect way to introduce delegates to a conference program ahead of their arrival.

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