LUXPERIENCE SOLD TO US FIRM

THE owner of Luxperience, Helen Logas, has confirmed the sale of the event to USowned company Diversified Communications Australia, for an undisclosed sum (BEN breaking news yesterday).

Luxperience was created in 2012 with the aim of connecting elite travel buyers and corporate meeting organisers from around the globe with some of the world’s unique travel experiences.

Logas said the sale was emotional for her, as the show had formed a major part of her life for the past six years.

“I’m so proud of my team’s efforts in establishing it as a must-attend event in the calendars of the global visionaries of the travel industry,” she said.

Diversified Communications Australasia gm David Longman said Luxperience had been built on similar principles to Diversified of inspiring meaningful connections.

“We are excited to be able to work with the team and continue the good work, delivering a world class event for the luxury and experiential travel sector.”

Diversified Communications will also retain the majority of the current Luxperience team once the sale is complete.

Luxperience staff will move into Diversified’s new Kent Street offices in Sydney.

The 2018 event will take place in Sydney on 16-18 Sep with a venue to be named soon.