FOOD DISRUPTOR INTO EVENTS

FORMER Menulog founders have announced the expansion of FoodByUs, launching a new food marketplace for Australia’s conference and event planners.

The aim is to disrupt the $23.1 billion events sector by offering technology to provide a “one stop shop” for organisers to source high-quality, fresh and locally produced food from a range of wholesalers.

The company said it would offer a seamless online ordering system with easy logistics including delivery.

FoodByUs cofounder & md Ben Lipschitz said event organisers had been frustrated with the current system and were often stuck using one caterer who had a limited selection.

“FoodByUs’ new B2B marketplace offers both organisers and wholesale suppliers a smart distribution solution, without the traditionally high markup fees.”

Lipschitz said suppliers listed their products on a marketplace and event planners were able to order from any device.

“We offer an ever-changing marketplace of suppliers catering for all dietary requirements and products to hit any price point,” he said.

Lipschitz said the company’s technology would also allow organisers to place one-off and recurring orders to save them and suppliers time.

Logistics such as delivering food will be handled by FoodByUs’ driver network which will take advantage of a purpose-built solution that ensures the organisers get their deliveries on time, while communicating the driver’s status in real time.

FoodByUs is available for business events in Sydney, Melbourne & Brisbane.

It was launched in 2016 by former Menulog founders Gary Munitz and Tim Chandler, alongside Ben Lipschitz.

Picture: Tourism Australia.