Twelve days of Christmas

Director of Conference Focus, Max Turpin is sharing his insights on a range of topics with a regular column in BEN. Topics include new generation events and making events effective and valuable.

IT’S beginning to look a lot like Christmas, everywhere you go!

What I like most about Christmas is choosing gifts for loved ones…..and thinking about the joy it will bring and the smile on their faces when they tear open the wrapping. Just love it.

If I could choose my own gift for Christmas in the form of a client, here’s how they might look….

1. They understand the importance of setting strategic, specific, clearly defined, resultsoriented and measurable goals for every event.

2. They also recognise the importance of ROI.

3. They allocate their budget to components that will best support their goals.

4. They acknowledge the significance of meeting and event design and how it affects outcomes.

5. They are participant-focused, putting the wants and needs of their attendees first.

6. They are willing to work in partnership, consider advice and recognise the success of their events means as much to us as it does to them.

7. They recognise the importance of content design and how content is delivered.

8. You never hear them say, “But we’ve always done it that way”.

9. They are prepared to innovate to improve.

10. They grasp the benefits of interactive events whereby attendees become participants.

11. For a potential new client, they are willing to meet with you after having sent you an RFP. Finally, all together now….. 12. And they still value loyal-ty!

Wishing you all a hip-swingin’, toe-tappin’, festive Yuletide!