AMWAY TO BRING $36M TO SYD
SYDNEY is on track to solidify its reputation as the country’s top incentive meeting destination after being awarded state hosting rights by Amway, global health and beauty corporation, for three of its large-scale APAC gatherings over the next two years.
Around 6,500 top-selling APAC distributors from Amway Malaysia, Japan and Korea will gather in Sydney (pictured) and regional NSW in 2020 and 2021 after strategic bidding services organisation BESydney’s successful bid.
“This win involved a whole-of-Sydney approach with BESydney showcasing Sydney as Australia’s ultimate incentive destination and the city’s experienced suppliers pulling out all the stops to impress,” said NSW Minister for Jobs, Investment, Tourism & Western Sydney Stuart Ayres.
The seminars will run for five days each, with both the Amway Malaysia, Singapore & Brunei Leadership Seminar and Amway Japan Leadership Achievement Seminar taking place in Dec 2020, while the Amway Korea Leadership Seminar is scheduled for Nov 2021.
Collectively, the meetings are expected to bring $36 million into the state’s economy, as Amway delegates explore Sydney and its surrounding regions on itineraries that are, according to Ayres, “tailored to their unique cultural and business interests”.
When it comes to continuing to strengthen the relationship between Sydney and Amway, which has now expanded to 100 countries, BESydney CEO Lyn Lewis-Smith highlighted the importance of delivering “innovative and creative ideas that inspire” along with “new experiences for incentive delegates each and every time they visit”, which at the same time creates positive business outcomes for BESydney’s clients.
Speaking on Sydney’s appeal as an events destination, Amway Director, Learning Solutions, J-Style & Special Events Department Shojiro Taniguchi said, “The wide range of options, authentically Australian experiences, and the mix of cosmopolitan Sydney and nearby regional NSW activities are perfect for our delegates to make the most of their trip.
“Our strong working relationship with BESydney and their understanding of Amway is also key...their connectivity throughout Sydney ensures they’re always one step ahead,” continued Taniguchi.
More than 20,000 Amway representatives have travelled to Sydney over the past decade, with Amway China alone returning three times to incentivise its independent business owner network.