MCEC LAUNCHES VIRTUAL EVENTS

MELBOURNE Convention and Exhibition Centre (MCEC) has this week announced the launch of a new virtual event offering “to help customers connect with their audiences in uncertain times”.

The facility has invested in several purpose-built studios that allow for scalable events, ranging from an intimate fireside chat right through to a panel discussion of up to six presenters.

Live-streaming facilities are also in place across multiple spaces which will allow for hybrid in-person and virtual events when restrictions ease.

“While we can’t meet in person or use our studios under current restrictions in Melbourne at the moment, we’re offering our customers solutions on the other side of our city’s Stage 4 restrictions,” said MCEC Chief Executive Peter King.

“Even when we are able to come together in person, virtual will give customers access to new audiences and audience insights, while making it easier for international delegates and presenters to take part.”

The MCEC offering is coordinated by Joshua Bryce, Manager of Technology Sales, who said the facility’s team can take the pain out of organising a high quality online event and elevate the audience experience.

He cited research showing up to 60% of event organisers are not confident running virtual offerings, with MCEC’s in-house experts “ensuring a seamless experience from planning to delivery”.

With Stage 4 restrictions in place until midnight on Sun 13 Sep, bookings for the MCEC virtual event offering and studios are only available beyond that date - more at mcec.com.au/virtual-events.