MOTTO MOTTO JAPANESE KITCHEN APPOINTS HUXTABURGER’S MATT FICKLING AS HEAD OF FRANCHISING

Former Huxtaburger CEO Matt Fickling has been appointed Head of Franchising at Brisbane based premium casual restaurant brand Motto Motto Japanese Kitchen as they announce their move to franchise the brand.

Fickling joins Motto Motto after spending three and a half years with the Melbourne based fast food chain. He joined Huxtaburger back in 2015 and as CEO grew it from a small founder led business to become a nationally recognised franchisor. Fickling transformed Huxtaburger’s business, led their franchise strategy, built an executive team and pioneered network growth across Australia. Just last year he penned a 10-store franchise expansion deal for the burger business with NSW investment group, Yesdac.

Motto Motto Founder and Managing Director William Liu said, “We are very pleased to have attracted someone of Matt’s experience and capability. He brings significant franchise and strategy experience coupled with his ability to contribute to our brand & marketing, supply chain & operations teams because of his multi-disciplined background as a successful chief executive. As an entrepreneurial and dynamic thinker Matt will be a powerful addition to an already high performing executive team.”

Fickling said, “The opportunity to bring my executive experience and join an innovative and talented team at Motto Motto was too good to refuse. Motto Motto is joining a franchise market where we can solve some of the issues the sector is faced with through a compelling offer built on transparency, differentiation & unparalleled support.”

Fickling is charged with the responsibility for the franchise strategy for the company operated brand, transforming the company’s supply chain and supporting brand and marketing initiatives.