REGIONAL DIS­AP­POINT­MENT

Business Traveller (Asia-Pacific) - - INBOX -

It has always been a plea­sure to fly Cathay Pa­cific, but stan­dards seem to be slip­ping. Cathay used to have old seat­ing on the regional B777-300 and A330 air­craft type, but over the last two years or so, they have completely re­vamped to the newer regional seat­ings.

While this may seem like a positive move, I must say that Cathay has taken two steps back with this re­vamp. Even the trou­bled Malaysia Air­lines has re­vamped its busi­ness class to a com­plete lie-flat con­fig­u­ra­tion (on its A330).

I strongly be­lieve that there should not be a dis­tinc­tion be­tween regional and long-haul busi­ness seat­ing, or if there must be, it should at least of­fer equiv­a­lent com­fort (ie lie-flat con­fig­u­ra­tion) – like Sin­ga­pore Air­lines.

Most mod­ern air­lines to­day are of­fer­ing more com­fort to busi­ness trav­ellers while Cathay is cut­ting back – how does it in­tend to win over and re­tain pre­mium cus­tomers?

Con­tin­u­ing to fly Cathay in 2017 will be a tough call. It cannot con­tinue to be­lieve that giv­ing less and less to cus­tomers is good for busi­ness. With­out a com­pet­ing prod­uct, Cathay can only com­pete on price – it must make it­self the air­line of choice for trav­ellers once again. Ed­mund Chuah Choong, Hong Kong

CATHAY PA­CIFIC RE­SPONDS: We place great im­por­tance on lis­ten­ing to our cus­tomers, es­pe­cially our top-tier Marco Polo Club mem­bers like Mr Choong, and would like to thank him for pro­vid­ing his feed­back re­gard­ing our regional busi­ness class seat.

As Mr Choong rightly points out, not all of our regional busi­ness class seats are lie-flat like those found in the busi­ness class cab­ins of our long-haul air­craft. In­stead, we have a wide seat fea­tur­ing an in­no­va­tive cra­dle re­cline that is de­signed, us­ing our cus­tomers’ and fre­quent fly­ers’ in­put, to pro­vide op­ti­mum com­fort and pri­vacy, and for re­lax­ing and work­ing on short- and mid-haul flights.

We are re­view­ing our long-term prod­uct of­fer­ings, which in­cludes eval­u­at­ing a va­ri­ety of seat de­signs. As stated, pas­sen­ger feed­back is of the ut­most im­por­tance and will be care­fully con­sid­ered in our on­go­ing de­ci­sion mak­ing. We look for­ward to wel­com­ing Mr Choong on his next flight with us and hope he will con­tinue to en­joy the ex­clu­sive priv­i­leges that he is en­ti­tled to as one our Marco Polo Club Di­a­mond mem­bers.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.