Business Traveller (Asia-Pacific)
Radisson Hotel Group rebrands
Carlson Rezidor Hotel Group has rebranded as Radisson Hotel Group, bringing with it a new name, a revamped loyalty programme and an aggressive expansion plan in Asia-Pacific. The group aims to double its total number of rooms across the region, from its current 18,000 to close to 38,000 in the foreseeable future. Much of this development is expected to take place in China, where the group aims to triple its presence over the coming five years with expansions into second- and third-tier cities. Meanwhile, the group’s loyalty programme has also been renamed Radisson Rewards. Each of the tiers has been renamed, and they have also had their thresholds reduced to make it easier for members to attain and maintain status. radissonhotelgroup.com