BRIEF EXPOSURES

Chinese drone manufacturer DJI has reportedly purchased a majority stake in Hasselblad. DJI already held shares in the Swedish camera maker, but has been convinced to increase its involvement with the immediate goal being to provide the funding necessary to produce the X1D digital medium format mirrorless camera, following unexpectedly high demand. Hasselblad has struggled financially for the last few years, but the X1D has the potential to turn around the company’s fortunes.