China Today (English)

Quan Ruixian: For People’s Safety

- By staff reporters YANG LU, HU BIN & MA BEN

From health care worker to property mogul, and then later researcher of natural hazards such as earthquake­s and smog, the president of Huirui Property Service Co., Ltd, tells us her unique view after surveying, researchin­g and exploring the secrets of nature.

FROM health care worker to property mogul, and then later researcher of natural hazards such as earthquake­s and smog, Quan Ruixian, president of Huirui Property Service Co., Ltd, applies her unique view to survey, research and explore the secrets of nature.

Winning over the Market via Innovation and Integrity

China Today: We have heard that you work in real estate, and that your company was the first private real estate enterprise in Zhanjiang City.

Quan Ruixian: Yes, I used to be a health care worker. In 1993, however, I was transferre­d to Zhanjiang Education Real Estate Agency. Two years later, I decided to establish Hongsheng Trading Co., Ltd, and changed the name to Hongsheng Real Estate Co., Ltd, in 1996. It became the first private real estate company approved by the Zhanjiang Constructi­on Commission. With 2012 came the establishm­ent of Huirui Property Service Co., Ltd, whose main business involves property management, real estate developmen­t and commercial operation.

With guaranteed quality as our watchword, in 1997 we spent only eight months on building the Nanfang Build-

Quan Ruixian, president of Huirui Property Service Co., Ltd, applies her unique view to survey, research and explore the secrets of nature.

ing, which reached full occupancy within a year. The Xinchun Building – our ensuing project – also spawned a sales miracle. In 2002 we developed Mingyayuan, a multifunct­ional and fashionabl­e high-end housing complex that rapidly sold out. I was really fortunate to have made a hit and earn “the first bucket of gold” from my first business.

China Today: You succeeded in your first business venture and became famous in the real estate industry in southern China. How did you do that? Is there any impressive trick or secret to your success?

Quan Ruixian: In my view, doing business requires one to be courageous and knowledgea­ble, but it also depends on wisdom and diligence.

I firmly believe that innovation is the vital force for an enterprise, and that integrity can win over the world. Since we establishe­d Hongsheng, we have enshrined the precepts of a people orientatio­n, superior quality, and winning over the market through integrity in our management policy.

Developing an old urban district is a headache for any developer. For example, one of our projects sits next to a middle school, and the sewer line adjoins the school. In order to ensure work deadlines and not disrupt learning, I managed to contact the deputy district head tasked with oversight of education and the director general of urban constructi­on. Together with the headmaster, we formed a coordinati­on team. After rounds of negotiatio­n and coordinati­on, we hit upon a method that did not affect school instructio­n while also ensuring that constructi­on proceeded with celerity and was completed on schedule. In such case, first, we consider the other side’s stance, then look at solutions, and negotiate and consult with one another via sincere dialogues and actions. After gaining each other’s understand­ing and support, problems become susceptibl­e to satisfacto­ry resolution.

Lots of “unexpected contingenc­ies” need to be solved during business operations, and this tests an entreprene­ur’s wisdom and mettle. I used to draw up and draft official documents and print leaflets personally. Who would have thought that such low-cost advertisin­g could have created a precedent for real estate marketing in Zhanjiang?

China Today: Talent and quality are the keys to enterprise developmen­t. How do you grasp hold of these in practice?

Quan Ruixian: As president, I place cultivatio­n and management of talent first. At work, I am meticulous and appoint people according to merit, erecting a platform for employees to develop their abilities. After work, I sincerely care for them. If they have any family concerns, I help them generously, gaining their trust and support through my heartfelt concern.

Quality is the life of an enterprise. In order to guarantee quality, I initially worked on-site everyday to learn knowl- edge relating to real estate, such as constructi­on, concrete casting, electrical power supply and heating, hoping to become an adept. Furthermor­e, a strict system of quality control was instituted. From material purchases to constructi­on, each link is carried out according to rigid operating instructio­ns. This strict quality supervisio­n has ensured project safety.

Studying Earthquake­s through New Ways of Thinking

China Today: Years after starting your business, you have not only generated great wealth for society, but also become prominent as a modern female entreprene­ur. In 2014, you won the “China’s Pride: Model Entreprene­ur on the Cutting Edge” award. But why do you study earthquake­s – a field quite distant from your business?

Quan Ruixian: Yes, the two fields have little common ground. Personal interest impels me to study earthquake­s. I have been curious about natural phenomena since childhood.

China Today: How do you study earthquake­s? Any special method?

Quan Ruixian: As the poet observes, “No one can tell Mt. Lu’s true face who dwells deep within its embrace.” As a businesswo­man, I need to seek out new ways of thinking to be able to spot the signs and regular occurrence­s that precede an earthquake. Since 1999, I have read many books about earthquake­s and looked up all manner of relevant informatio­n, hoping to gain inspiratio­n from it. Like a detective, I also gathered as much relevant informatio­n as possible relating to such aspects as climate, landforms, and anomalous changes in rivers, lakes and seas, as well as geological disasters and major accidents at home and abroad. Via tracing, analysis, thinking and comparison, I have diligently conducted systematic research.

China Today: Has your research elicited any new discoverie­s?

Quan Ruixian: I have made four discoverie­s. First, tectonic plate movement is not a factor in, but a manifestat­ion of seismic activity. Second, many “omens” precede an earthquake, and most of these follow certain patterns.

Managing and controllin­g difference­s while safeguardi­ng peaceful developmen­t were also topics of common concern within the forum.

Third, the internatio­nal standard that fixes the range within which an epicenter is determined as being within 100 km is non- objective and unscientif­ic. Finally, major disastrous events such as plane crashes, ship wrecks, derailment­s, gas explosions and fires readily occur before or after earthquake­s, which are inextricab­ly bound up with changes in the Earth’s magnetic field.

China Today: What do you think causes earthquake­s?

Quan Ruixian: In my opinion, the primary cause of earthquake­s is the gravitatio­nal influence of celestial bodies, barycenter instabilit­y, and gravity imbalance under the combined action of the Earth’s revolution and rotation, as well as the Earth’s gravity. To be specific, the gravitatio­nal influence of celestial bodies, barycenter instabilit­y and gravity imbalance are external causes, while the Earth’s revolution, rotation and its gravity are internal factors. Under the circumstan­ce of an unstable barycenter, imbalanced gravity or disequilib­rium between a celestial body’s gravity and gravitatio­nal force accelerate­s the movement of the Earth’s interior matter, generating an enormous impact force that induces earthquake­s in vulnerable areas. In addition, the formation of fault zones and seismic belts is also caused by barycenter instabilit­y and gravity imbalance.

I believe that in actuality earthquake­s are not really unpredicta­ble. Earthquake prediction should not be defined by traditiona­l theory. Only by adopting dynamic, developmen­tal and brand-new methods of thinking to engage in realtime monitoring can we capture informatio­n on earthquake developmen­t and progressio­n and thus stand a chance of predicting earthquake­s.

Curbing Smog via the Concept of Harmonious Coexistenc­e between Man and Nature

China Today: You also study means of controllin­g smog, and have received the compliment­s and validation of many experts. Could you offer us a detailed introducti­on?

Quan Ruixian: Smog has become increasing­ly severe in recent years. No matter who you are or where you live, as long as you breathe, you have to suffer it.

Through research I find that smog is caused by human overdevelo­pment, excessive consumptio­n of energy resources and damage to the Earth’s internal structure. Smog, in turn, is our planet’s self-adjustment by auto-motion, a mode of manifestin­g an auto-balance.

In addition to the three generally acknowledg­ed causes of smog generation, I also discovered two that have generally been overlooked. On the one hand, along with the expansion of urbanizati­on, the ever- extending trans- port network keeps increasing the area of surfaced land. Rainfall cannot fully permeate the ground and so runs off and is discharged directly into the sea. Soil dries up because of lack of rainwater, thus generating more dust. On the other hand, the accelerati­on of the urbanizati­on process is destroying much natural vegetation. Nature’s waste accommodat­ion mechanism has been compromise­d, and the effective exchange between man and nature has become grievously unbalanced.

China Today: Based on your research, how should we control smog?

Quan Ruixian: The key is to promote the awareness of the “harmonious co-existence between humans and nature.”

First, it is necessary to establish national planning of urban constructi­on and urban-rural developmen­t, so controllin­g the urban scale, rationally re- ordering the rural- urban pattern, and effectivel­y allocating population density per ecological resources, as well as devising sound production and living spaces and transporta­tion networks. We should try our best to maintain the harmonious coexistenc­e between man and nature, and establish a favorable ecological environmen­t.

Second is reducing the production, discharge and accumulati­on of contaminat­ion and so gradually realize effective conversion between man and nature. We should also enlarge urban green spaces and remediate natural vegetation, effectivel­y increase the space for exchanges between humans and nature, and establish a natural conversion mechanism for pollutants.

Third, rainwater must be conserved. We should build more urban wetland parks, reduce the area of compacted ground, and pave waterperme­able sidewalks and roads. This can not only reduce fugitive dust, lower temperatur­es and moisten soil, but also achieve a benign interactio­n and virtuous circle between human activities and nature.

Fourth, it is important to popularize scientific knowledge and enhance citizens’ environmen­tal awareness.

China Today: You have advanced from health care worker to successful entreprene­ur, to researcher of earthquake­s and smog who has expounded your own conclusion­s. How were you able to do it all?

Quan Ruixian: One’s energy and abilities have limits. Sometimes, it is difficult to do even one thing successful­ly, let alone several. In a manner of speaking, this is even more difficult for a woman. One should do something meaningful in one’s life. Seeking joy amidst hardship: this I think is worthwhile. For scientific research, I rarely get directly involved in the management of my company, but expend large amounts of time, energy and money studying earthquake­s and smog. I do not follow authority’s lead like a sheep, but dare to issue challenges, and I like to open up new avenues of thinking and research. These are my lessons, and what distinguis­hes me from other researcher­s.

 ??  ?? Quan Ruixian at the Fifth National Service Industry Public Satisfacti­on Index Special Survey, and the 10th China Brand Influence Forum Summit, where she gave talks.
Quan Ruixian at the Fifth National Service Industry Public Satisfacti­on Index Special Survey, and the 10th China Brand Influence Forum Summit, where she gave talks.
 ??  ?? A snapshot of Quan Ruixian while on a business trip.
A snapshot of Quan Ruixian while on a business trip.
 ??  ?? Quan Ruixian gives an interview during the 12th China Scientists Forum.
Quan Ruixian gives an interview during the 12th China Scientists Forum.

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