MORGAN ARCHIVE ROOM OPEN
The Morgan Motor Company is completing the redevelopment of its visitor attraction, the Morgan Experience Centre, with the opening of its all-new interactive museum experience, The Archive Room. Home to the full company archives, it contains more than a century of artefacts, documents, photographs and footage that chart the unique history and heritage of the brand. The centrepiece of the room is a full-length cabinet that houses individual items of historical significance, each with their own story. Next to each item is a button that allows visitors to bring the artefact to life as part of an audio-visual installation. Some of the more prominent items include a 1930s Leica camera belonging to the company’s founder, HFS Morgan, thousands of original press cuttings dating back to 1910, each beautifully documented in ‘scrap books’ by George Morgan (father of HFS), and original blueprints and historical parts from the earliest days of the company.
Five large-scale projectors situated around the room display rotating content that delves into all aspects of company history and provide a backdrop to the room. The remaining walls are adorned with artwork and abstract frames, Morgan parts and trophies. In the centre, seven cars are displayed and represent all eras and models, with a mixture of company heritage fleet and vehicles loaned by private owners. At launch, models including a 1910 Runabout, 1938 4- 4 previously owned by HFS Morgan, a 1977 Plus 8 race car owned by Graham and Oliver Bryant, a 1-of-100 Aeromax and an EV3 concept car will all be on display alongside other vehicles. A ‘Design Your Morgan’ area introduces visitors to the basic principles of drawing a Morgan car, and how the design and development process works, with added insight from Morgan’s designers and engineers. A lightbox drawing board, tracing paper templates and pencils allow budding designers to put the Morgan creations of their imaginations onto paper, to take home or share on social media. Find out more at www.morgan-motor.com/morgan-experience-centre/