Dada Life Endless Smile

Six years ago, Dada Life’s porky Sausage Fattener burst onto the scene sporting two knobs, one purpose (fattening your bangers, natch), and a funky animated cartoon character. Now they’ve brought out a new plugin, and it’s even simpler! Endless Smile is a one-knob effect that’s designed to create instant build-ups, risers and transitions.

Select one of seven charmingly named preset variations (‘Smack in the Face’, ‘Fist in the Air’, ‘Dada Dynamite’, ‘Broken Teeth’, etc), place it on a track or bus, then automate the lone knob to go from low to high, getting a suitably hands-in-the-air response from the onscreen character. The plugin gradually intensifies the sound using delays, reverbs, saturation, etc. It also uses Shepard tone/barber pole effects that seem to rise endlessly, hence the name. It’s $39. URL bit.ly/endlesssmile