Com­muter x Jac­quard LEVI

Cosmos - - Spectrum - — ANTHEA BATSAKIS

LEVI’S HAS BEEN mak­ing its iconic trucker jacket since 1962, but its lat­est it­er­a­tion – dubbed the “Com­muter x Jac­quard” – in­cor­po­rates elec­tri­cally con­duc­tive yarn in its weave and sees the com­pany take a po­si­tion in the rapidly emerg­ing wear­able-tech mar­ket.

De­vel­oped in col­lab­o­ra­tion with Google’s Project Jac­quard – part of the tech gi­ant’s Ad­vanced Tech­nol­ogy and Projects in-house in­cu­ba­tor – the jacket pairs ges­ture-sen­si­tive fi­bres in the left sleeve with a Blue­tooth tag that pairs via an app with your smart­phone.

The app en­ables the user to cus­tomise ges­tures, such as fin­ger­tip brush­ing, and swip­ing. The sys­tem re­sponds to touch, com­mu­ni­cat­ing through ear­buds a lim­ited range of in­for­ma­tion in­clud­ing time and GPS in­struc­tions. Other ges­tures con­trol mu­sic play­back and comms.

The con­duc­tive fi­bres are un­af­fected by wa­ter, so the jacket is fully wash­able – as long as the Blue­tooth tag is re­moved first. The wear­able tech mar­ket will hit $34 bil­lion an­nu­ally by the end of the decade, so this prob­a­bly won’t be Levi’s only foray into smart cloth­ing.

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