Evergreen “revisited” brox

ANTICIPATING a groundswell in late season river cruise bookings from the repeat travel market, Evergreen Tours has launched a brochure highlighting its product range in Europe beyond the core Amsterdam to Budapest program.

Out now, the 66-page 2017 European Waterways Revisited brochure is, according to general manager Angus Crichton, the first of its kind in the market.

At less than half the size of its primary cruise program, the guide aims to make it easier for cruisers who have already sailed on arguably the most popular itinerary in Europe, to consider Evergreen’s newer options on the Douro, Saône and Rhône.

Crichton said sales in the regions have been “extremely satisfying”, with numerous departures sold out, but added agents were after a standalone selling tool for the program as the product was perceived as being “engulfed and buried” within the main brochure.

Speaking with CW, Crichton reiterated remarks by Evergreen’s parent company Scenic ( CW Tue), that Southern France demand was building up again following terrorist attacks earlier this year.

By May, Evergreen will have three newbuild ships in operation in Portugal and Southern France - Emerald Radiance and Emerald Liberté - along with new capacity on the Danube and Main when Emerald Destiny joins the fleet.

Evergreen’s seven-day Douro & Saône voyages are unique in that they enable “seamless” back-toback options for guests, he said.

Amsterdam to Budapest cruises haven’t totally been excluded from the brochure, featuring in the Christmas market offering.

A ‘Spring in Summer’ campaign will support the program - view the brochure by CLICKING HERE.