2016 CLIA Highlights

It’s that time of the year when CLIA Membership renewals are being sent out so no better time than now to recap on another outstanding year for CLIA & the cruise industry. In Feb CLIA delivered the 15th annual Cruise Industry Awards where we recognised outstanding achievements from the prior year. In May we delivered the 2015

Source Market Report that showed more than 1m Aussies had taken an ocean cruise in 12 months.

The Source Market Report is the genesis of all media coverage surrounding the industry and what a year it has been! We have broken all records based on media monitoring undertaken on our behalf including a record month in Sep that was then smashed in Oct! The 3rd annual Cruise360 was brought down in September with attendees very upbeat at how far this event has evolved in its short history. A first class MC (Ross Greenwood) doubled as a wellinformed moderator ensuring panellists were on their toes when it came to the tough questions.

CLIA’s long-awaited membership system was re-launched in May with members now able to maintain their own profile through our new web-based platform and apply for the much anticipated Global Cruise Industry ID Card – “Embarc”. And finally an in-depth study of booking patterns amongst major brands in 2016, revealed CLIA Accredited agents are consistently achieving returns 15% greater than non-CLIA accredited agents.