Aussies embrace U by Uniworld

AUSTRALIANS are a top source market for U by Uniworld, the new brand from Uniworld Boutique River Cruise Collections targeting 21-45 year olds.

Fiona Dalton, local md of U by Uniworld, told Cruise Weekly bookings had been going “really well” since opening in Apr, with the 14-night supercruises particularly popular with Aussies.

“We expected Australia to be pretty big and it has been and certainly it’s up there with the American source market,” Dalton told Cruise Weekly.

U by Uniworld is receiving interest spread across the whole 21-45 age bracket, with Dalton explaining guests ranged from University students booking as part of a larger European trip to 30-40 year old working professionals who are “quite established in life”.

She said the age demographic was excited about “new and innovative shore excursions”, including rock climbing and whitewater rafting in Bratislava.

Tonight U by Uniworld will hold an official launch party in Sydney, six weeks out from the first cruise.

The brand will unveil details on the staff, who will be “all decked out in black to match our ships,” Dalton said.

“They’ll be in very contemporary jeans and Ts with U by Uniworld logos.”

The “sneak peak” sailing on 07 Oct will be joined by Aussie travel agents Dana Brown from Travelmanagers and Zoe Taylor from Peter Milling Travel in Dubbo, who both won their spots as part of a travel agent competition on social media.

The line’s two ships will then begin their first season on 14 Apr.