Lux­ury’s “re­ward”

Cruise Weekly - - NEWS -

STEVE Odell, svp and md APAC for Nor­we­gian Cruise Line Hold­ings has urged agents “to put your toes into the lux­ury mar­ket”.

Speak­ing to Cruise Weekly, Odell high­lighted the “big op­por­tu­nity” the lux­ury mar­ket presents to earn a higher ticket value, more com­mis­sion and to keep a more loyal client.

He noted loy­alty amongst the con­tem­po­rary mar­ket was “prob­a­bly around 20-25%”, while that of pre­mium and lux­ury mar­ket con­sumers sat “around 50-60%”.

“You don’t need many cus­tomers pay­ing $10,000 per per­son and they’re ac­tu­ally very loyal,” he said.

Odell con­ceded that agents all needed the “cash cow” of con­tem­po­rary busi­ness, but ex­plained that a mix­ture of both mar­kets was ideal.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.