Luxury’s “reward”

STEVE Odell, svp and md APAC for Norwegian Cruise Line Holdings has urged agents “to put your toes into the luxury market”.

Speaking to Cruise Weekly, Odell highlighted the “big opportunity” the luxury market presents to earn a higher ticket value, more commission and to keep a more loyal client.

He noted loyalty amongst the contemporary market was “probably around 20-25%”, while that of premium and luxury market consumers sat “around 50-60%”.

“You don’t need many customers paying $10,000 per person and they’re actually very loyal,” he said.

Odell conceded that agents all needed the “cash cow” of contemporary business, but explained that a mixture of both markets was ideal.