FACE-2-FACE: Roberto Martinoli

CEO Silversea Cruises

1. What motivates you in your career?

Creating wonderful memories for travellers, it is the best job in the world. 2. Most common assumption people make about your job?

That we travel a lot with our beautiful product. Unfortunately we actually spend most of our time in the office.

3. What is the key to building great relationships with travel agents?

Trust and respect. Silversea could not have grown to a fleet of nine ships without the support of the trade, for which we are very grateful. 4. Biggest challenge facing the industry?

For the larger cruise ships, offering differentiated destinations; big ports are getting overcrowded and this will be a great challenge for mass market. At Silversea it is not an issue as we have among the smallest ships in the various categories and we can thus offer destinations no-one else can reach. 5. My next cruise will be?

The Kimberley. 6. Your best fam trip?

A Silversea Cruise in Vietnam and China in Dec.

7. When not working, how do you spend your time?

On my small boat.