PACM underway

CRUISE Lines International Association’s (CLIA) Plan a Cruise Month (PACM) kicked off over the weekend.

The global industry-wide promotion is in its second year and being touted as the largest cruise sale in the world, with local and international cruise lines offering a range of deals and discounts. Cruise Weekly is getting involved by sending subscribers supplier updates detailing all the best cruise deals to offer your clients.

We have also released our cruise guide

CRUISE Weekly and its sister publications, Travel

Daily and travelBulle n have produced a definitive cruise guide in support of CLIA’s Plan A Cruise Month.

The guide features 21 leading operators across ocean, expedition, small ship and river cruise sectors, and acts as a handy reference tool for agents to identify key selling attributes by operator.

Contributing to the cruise guide, Joel Katz, managing director for CLIA Australasia and Asia said “as agents, you are the key to make the relationship between the cruise experience and the guest work.

“Each of the CLIA cruise brands are highly differentiated, and we are constantly exploring new and more effective tools for you to clearly convey the character of each brand to prospective guests, and to match the brand with the guests’ needs.

“This guide is one such tool, and is designed to provide a reference to some of the diverse cruising options available to your clients.”

Inside the guide, suppliers showcase pointers on their fleet including facilities, inclusions, destinations visited and life for guests on board.

There are also helpful hints on target demographics, promotions to help clinch sales as well agent incentives and rebates.

Each participating cruise line calls out their unique selling propositions helping to distinguish what sets them apart.

The cruise guide is on its way to subscribers of travelBulle n along with the Oct edition of the magazine and will be emailed to

CW subscribers this week. It can be viewed online HERE.