RCL an­nounces fleetwide tech­nol­ogy over­haul

Cruise Weekly - - FRONT PAGE -

ROYAL Caribbean Cruises has promised to elim­i­nate “time steal­ing mo­ments from its cruise ex­pe­ri­ence” with a tech­nol­ogy over­haul across its fleet.

The com­pany un­veiled a num­ber of dig­i­tal in­no­va­tions aim­ing to erad­i­cate checkin lines, in­tro­duce new on­board ex­pe­ri­ences, equip crew mem­bers to an­tic­i­pate pas­sen­gers’ needs and im­prove the en­ergy ef­fi­ciency of its fleet.

Many of the changes stem from an app, which the com­pany aims to make avail­able across its 48ship fleet over the next two years.

The plat­form al­lows pas­sen­gers to sign up for shore ex­cur­sions, or­der drinks to be de­liv­ered to where they are, make din­ner reser­va­tions, nav­i­gate the ship us­ing in­ter­ac­tive maps and guides and ex­plore the ves­sel us­ing “x-ray vi­sion”.

The app, along with the next gen­er­a­tion of the com­pany’s WOW bands, will al­low pax to un­lock their state­rooms & con­trol light­ing and tem­per­a­ture.

The plat­form is al­ready avail­able on se­lect ships and RCL will con­tinue to re­fine the app, with the goal of hav­ing it en­abled on about 15% of the fleet by the end of the year and more than dou­ble that by the end of 2018.

“Con­sumers are buy­ing ex­pe­ri­ences now, not things,” said Richard D. Fain, RCL’s chair & ceo.

“So we are cre­at­ing ways for them to de­sign va­ca­tions rich in made-to-or­der, mem­ory-mak­ing mo­ments, and even pro­vid­ing rec­om­men­da­tions based on what they have en­joyed be­fore or shared with us about their pref­er­ences,” he said.

The in­no­va­tion aims to re­turn time to guests, by al­low­ing pax to board ships “in the time it takes to or­der fries from the drive- through” and other ex­pe­ri­ences through a com­bi­na­tion of tech­nol­ogy in­clud­ing fa­cial recog­ni­tion, RFID tag­ging, GPS map­ping and Blue­tooth.

RCL will in­tro­duce vir­tual re­al­ity and aug­mented re­al­ity ex­pe­ri­ences and pro­vide a suite of tools for crew.

The re­lease in­cludes tech­nol­ogy to en­hance ship man­age­ment, en­ergy ef­fi­ciency, re­duce fuel con­sump­tion & it will pre­view use of fuel cells for power gen­er­a­tion.

In Jan Car­ni­val Corp un­veiled its tech­nol­ogy plat­form called Ocean Medal­lion, which of­fers many sim­i­lar fea­tures and aims to per­son­alise the cruise ex­pe­ri­ence & cus­tomise ser­vice ( CW 05 Jan).

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