Invest in your own success

THANKS to the hard work and efforts of CLIA agents who threw their support behind the annual Plan a Cruise Month promotion, it’s thrilling to report that this year we achieved record online hits, bumper social media and marketing campaigns, and increased awareness of cruising through widespread media coverage.

The PACM Toolkit, which provides CLIA travel agents with marketing assets was widely used to build fantastic campaigns and make the most of the month-long promotion.

Social media exposure also exceeded expectations and it was great to see cruising covered so extensively in the media. Many of our agency and agent members reported that they couldn’t have achieved such great results and generated such a focus on cruising without the support of CLIA and our cruise line members during PACM.

Participating in campaigns such as PACM, attending CLIA educational events such as Cruise360, and access to CLIA’s world-leading training and accreditation are key reasons to renew your CLIA membership, or to join up if you are not yet a member – just like any profession the more you learn about the product/industry you are selling and how to sell it well, the more successful you will be.

CLIA membership provides this at a reasonable cost – remember you have to invest in yourself to succeed, so to renew your membership or join up, head to www.cruising.org.