FACE-2FACE: Kate Foster

development SALES manager VIC Scenic Group.

1. What mo vates you in your career?

That amazing sense of accomplishment that comes with helping an agent to convert a customer to our product or helping an agent understand the USP’s of our brand, when it clicks with them and you know they get it, that’s the best.

2. Most common assumption people make about your job?

That it’s all travel, champagne events and buying coffee for people. While these are elements, it’s more strategic thinking and finding what makes an agency tick.

3. What is the key to building great rela onships with agents?

Putting in the time to get to know the business, the staff, their client base and how your product can fit. Make yourself accessible as well. Travel agents value reps that they can rely on and who they know are a phone call away.

4. Biggest challenge facing the industry?

The increasing pressure put on a traditional travel agent from the emergence of the online market. The need to change the game and consult differently. We need to

demonstrate value and not get drawn into conversations that focus solely on the price point.

5. Advice for up‐and‐comers?

Know what you want and how you are going to achieve it. The travel industry really encourages people to be themselves and let their personalities show. Find a mentor and absorb as much information as you can.

6. What was your best fam?

If I had to pick one I would have to say taking agents along the Rhine, Main, Danube rivers – Europe from the water is such a different experience.

7. My next cruise will be…

Hopefully Russia or The Irrawaddy.

8. Favourite cruise destination?

Europe!

9. Celebrity you’d like to cruise with? The Obamas would be cool.

10. Favourite thing to do in port? Getting off the beaten track.

11. When not at work, how do you spend your me?

Exploring Melbourne’s hidden lane ways and phenomenal artworks.