Aza­mara makes it three of a kind

Cruise Weekly - - Front Page -

AZA­MARA Club Cruises has an­nounced that Aza­mara Pur­suit will ser­vice the Aus­tralia and New Zealand mar­kets in 2021.

The lux­ury cruise brand made the an­nounce­ment this week in Syd­ney as part of a cel­e­bra­tion to mark the up­com­ing Aus­tralian cruise sea­son.

“We know that our guests tend to build strong re­la­tion­ships with our crew and so by bring­ing Pur­suit here, Aus­tralians now get the op­por­tu­nity to have a com­pletely new ex­pe­ri­ence,” said Aza­mara Chief Op­er­at­ing Of­fi­cer Carol Cabezas.

When she ar­rives in 2021, Pur­suit will be the third ves­sel in Aza­mara’s three-ship fleet to visit Aus­tralia, with Jour­ney and Quest al­ready en­joy­ing suc­cess­ful sea­sons lo­cally.

The de­ci­sion to bring Pur­suit to Aussie shores fol­lows a strong pe­riod of growth in Aus­tralia for the lux­ury cruise brand.

“Aus­tralia is cur­rently our third largest sourc­ing mar­ket be­hind the United States and the United King­dom,” Cabezas said.

“Aus­tralia has dou­bled its share over the last four years so that’s why we de­cided to de­liver Pur­suit be­cause we know our prod­uct re­ally res­onates here.”

The lux­ury cruise line also re­vealed that its 2021 win­ter col­lec­tion will launch on 07 Nov, with itin­er­ar­ies to Ja­pan re­turn­ing off the back of strong sales in the 2019 de­ploy­ment.

More de­tails re­gard­ing Pur­suit’s Aus­tralia pro­gram will be re­vealed over the com­ing weeks.

Pic­tured: Carol Cabezas at Syd­ney’s Shangri-La Ho­tel on Tue.

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