C&K af­firms Hur­tigruten com­mit­ment

Cruise Weekly - - News -

COX & Kings has con­firmed that it con­tin­ues to work closely with Hur­tigruten, fol­low­ing changes to the Nor­we­gian cruise line’s distri­bu­tion deals in the lo­cal market ( Travel Daily 26 Oct).

Hur­tigruten has moved to a global part­ner model, which sees the brand rep­re­sented by a num­ber of lo­cal op­er­a­tors rather than a sin­gle ex­clu­sive GSA.

C&K said its Scan­di­na­vian spe­cial­ist divi­sion Ben­tours had over 25 staff across Aus­tralia and NZ, with the team of­fer­ing the “most com­pre­hen­sive and ded­i­cated sales and mar­ket­ing spe­cial­ists” for the cruise brand.

The new Ben­tours 2019/20 brochure also fea­tures a ded­i­cated Hur­tigruten 32-page po­lar in­sert, the com­pany said, with the key fo­cus be­ing the Nor­way coast, Antarc­tica and the Arc­tic re­gions.

Sis­ter C&K com­pany Tempo Hol­i­days will also of­fer

Latin Amer­i­can and Antarc­tic ex­pe­di­tions as part of the group’s on­go­ing re­la­tion­ship with Hur­tigruten.

Cox & Kings has also con­firmed plans to ex­tend the Aus­tralian-founded Ben­tours brand into other global mar­kets through its world­wide op­er­a­tions.

“This al­lows for distri­bu­tion of our mul­ti­ple in­de­pen­dent and es­corted small group tour prod­ucts which have Hur­tigruten cruise embed­ded within,” a com­pany spokesper­son told CW.

The Ben­tours “Fol­low the Lights” and “Chase the Lights” itin­er­ar­ies, which fea­ture Hur­tigruten cruises, are now be­ing of­fered for sale through Cox & Kings global of­fices, in­clud­ing the United States.

A cur­rent Ben­tours Hur­tigruten in­cen­tive of­fers the chance for agents to win a spot on a Nor­way famil de­part­ing 21 Nov for cruise book­ings made this month.

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