Oceania is totally worth it

OCEANIA Cruises has experienced close to 50% growth in the Aussie market since late 2015, according to the brand’s newly appointed Vice President, General Manager, ANZ Jason Worth ( CW 02 Aug).

“Recently, our Australia/NZ market has had success with our Mediterranean and Baltic cruises, as well as our longer Grand Voyages which appeal to those with time to spare,” Worth said.

“We expect that trend to continue in the coming 12 months as we continue to promote our 2020 sailings and launch our 2021/22 season”. Oceania’s new local chief told

CW that the future of the brand looks bright, revealing intentions to allocate considerable focus to managing an increase in capacity moving forward.

“As announced earlier this year, Oceania has ordered two next generation Allura-Class ships which will accommodate 1,200 passengers each, for delivery in 2022 and 2025 - this represents capacity growth of 46%,” Worth enthused.

“I plan to focus on our trade relationships to prepare Oceania for this future success,” he added.

When asked what acumen he will personally bring to his new role, Worth said his experience in sales and marketing would play a key role.

“I’ll bring brand knowledge, plus a strategic and analytical aspect to the business,” he said.

“I’ve worked closely with our sales, marketing and operations teams which has been a great way to understand the local market, I look forward to broadening those relationships to the trade in Australia and New Zealand,” Worth added.

MEANWHILE Oceania will bring its “Agent Bring Client” events to Adelaide, Melbourne, Sydney, Perth & the GC in Sep and Oct.

Learn more and register interest for the sessions HERE.