Asia and value the keys for Norwegian

NORWEGIAN Cruise Line (NCL) has revealed it will continue to focus its efforts on the Asian market, while also educating the trade on the value and freedom offered by its product.

Speaking with Cruise Weekly while on board Pride of America during NCL’s 2019 Legends famil last week, the line’s New South Wales Business Development Manager Aaron Christian said he remained confident the company would see a return on its investment in the region.

“We’d love more [sales] in the Asia market, and we will see that with the investment we’ve put in,” he said.

Christian also noted its Asian product had been curated to the tastes of Australian guests.

“This isn’t a Chinese cruise, it isn’t a cruise sold to the Asian market, it’s sold to the Australian and New Zealand market.

“You can unpack once, do the coastline, do three countries in nine days, and you get to see all those major highlights... in Singapore, Tokyo, Hong Kong, Beijing,” he added.

With 2020’s Legends famil travelling from Singapore to Hong Kong aboard soon-to-be-refurbished Norwegian Spirit (CW

21 Nov), NCL hopes to educate agents on the uniqueness of its product in the region.

“People are travelling there and doing things by land, but I don’t think they’re quite aware of the opportunities that exist via cruising,” Christian said.

“It’s great for people who have only small time frames to get away, and they can take advantage of that, and it’s about us educating people about that and educating the agents, who can then educate their clients.”

Pictured: Norwegian Spirit.