Creative Cruising free white label setup

CREATIVE Cruising has launched an offer to assist travel agencies through the COVID-19 pandemic, waiving set up fees for “white-labelled” cruise websites and reducing monthly subscription costs for the remainder of 2020.

The offer is open to the first 50 travel agencies that sign up for a new site, and is available to both existing and new Creative Cruising customers.

General Manager Caroline Hitchen (pictured) said she believed technology would help enable agents to emerge from the other side of the pandemic.

“We have seen the rise of technology trends across all sectors in recent months, including consumers moving more towards online shopping and digital payments.

“Building the necessary platforms to support our agents in an increasingly digitised world is essential within the new paradigm we face,” she said.

Savings under the offer equate to about $2,300 per site, with Hitchen saying although agents are currently very busy processing refunds, this is also an opportune time to review and set up digital platforms ahead of the upturn.

The new websites from Creative Cruising feature each agency’s own brand, logo and contact details, with all enquiries and bookings made attributed directly to the agent.

Clients can search for almost 40,000 sailings from over 50 cruise lines, and also secure packages with wholesale airfares and land content.

The sites integrate live booking API technology and offers live cabin availability with interactive deck plans alongside rich content including videos, images and facts about each cruise ship.

Hitchen said this month had seen interest returning to the cruise market, particularly from those who have future cruise credits wishing to secure 2021 trips.

“Those that have cruised before are keen to book again and our cruise line partners are offering extremely flexible terms to support these new bookings.”